Connecting Meta Ads

Link your Meta (Facebook & Instagram) Ads account to import campaigns and manage ads across Facebook and Instagram from one place.

Before you start

Make sure you have:

• A Facebook account — either a Business profile or a personal profile
• Access to at least one Ad Account
• Access to at least one Facebook Page
• Access to at least one Instagram Account (optional)

Business Manager

A Business Manager is recommended but not required. If you use a personal profile, make sure it has direct access to the ad account you want to connect.

How to connect

Step 1 - Open Connections

In the left sidebar, click Setup → Connections.

Find Meta Ads and click Connect.

Step 2 - Log in with Facebook

A Facebook login window will open.

1. Log in with the Facebook account that has access to your Business Manager or Profile
2. Click Continue as [your name]

Step 3 - Grant permissions

When connecting Meta Ads, you will be asked to grant the following permissions:

Permission	What it's for	Required?
Manage your ads	Create, edit, and pause campaigns	Required
Read ad performance	Import campaign stats and results	Required
Access your Pages	Link ads to your Facebook Pages	Required

WARNING

All three permissions must be granted for the integration to work correctly. If you skip any of them, reconnect and allow all permissions when prompted.

Click Save.

Step 4 - Select your Business/Profile and Ad Accounts

After granting permissions, you'll be redirected back and asked to choose:

1. Which Business Manager to connect (if you manage more than one)
2. Which Ad Accounts within that Business to import
3. Which Facebook Pages to import
4. Which Instagram Accounts to import

Select the ones you need and click Confirm.

Step 5 - You're connected

You can import all campaigns that had data in the last 2 years to Evolve, so that report data is immediately available in Ads Manager.

→ Auto-import historical campaign data

In Evolve, select the ad accounts and default Facebook page assigned to the account in Meta Identities from the list and click Connect.

Your Meta Ads account will appear in Setup → Connections with a green Connected badge.

→ Import your Meta campaigns

What permissions are granted?

We request the minimum permissions needed to manage your ads:

• ads_management - to create and edit ads
• ads_read - to import and display your campaigns
• business_management - to access your Business Manager accounts
• pages_show_list - to link ads to your Facebook Pages
• instagram_basic - to read an Instagram account profile's info and media

We do not access your personal Facebook profile, posts, friends, or messages.

Remove Meta Ads

1. Go to Setup → Connections
2. Find Meta Ads and click Remove in the 3-dot menu
3. Confirm

Troubleshooting

I can't see my Ad Account in the list

Make sure the ad account is added to your Business Manager. Go to business.facebook.com → Accounts → Ad Accounts to check.

I accidentally unchecked a permission

Disconnect Meta Ads and reconnect - make sure to allow all permissions this time.

My connection expired

This happens automatically after 60 days. Click Reconnect next to Meta Ads in Connections.

I manage ads for a client - whose account do I use?

Log in with your own Facebook account if you have Admin/Advertiser access to the client's Business Manager. You don't need to use the client's login.

→ More troubleshooting