FAQ for Publishers

What is your TCF ID?

ID on the IAB TCF Vendor List is 1475

→ Vendor list TCF - IAB Europe

Why should we use Evolve <ins> tags instead of putting the ad file directly in GAM?

Evolve is counting impressions, clicks and conversions for reporting when ads are served through Fast Thinking tags. This allows full transparency.

Fast Thinking showing as a disallowed Ad Technology Provider in Google Ad Manager

"The tag is showing as a disallowed Ad Technology Provider in GAM, which is preventing GAM from serving ads whenever this vendor appears in the ad request."

Fast Thinking Evolve platform received full adserver accreditation with Google Ad Manager and the IAB.

You can find us as a Google certified vendor.

Tags blocked by CMP — How to add Fast Thinking as a CMP vendor?

Adding Fast Thinking as a vendor within your CMP is a small configuration update — essentially adding the 4-digit vendor code.

ID on the IAB TCF Vendor List is 1475 → Vendor list TCF - IAB Europe

Fast Thinking tags are getting recognised by multiple tools. Consent Management Platforms (CMPs) in particular are detecting our tag and blocking it as we are not a recognised vendor in their system.

Ethyca example:

→ Ethyca docs — Add single vendors

Click tracker breaks tracking tags

Remember to check formatting of the click tracker — specifically special characters like & or && — to ensure formatting matches the tool you're using.