Connecting Microsoft Ads

Link your Microsoft Advertising account (formerly Bing Ads) to manage search campaigns on Microsoft's network alongside your other platforms.

Before you start

Make sure you have:

• A Microsoft account (Outlook, Hotmail, or work/school account)
• Access to at least one Microsoft Advertising account
• The Super Admin or Standard User role on that account

How to connect

Step 1 - Open Connections

In the left sidebar, click Setup → Connections.

Find Microsoft Ads and click Connect.

Step 2 - Sign in with Microsoft

A Microsoft login window will open.

1. Enter your Microsoft account email and password
2. If your organization uses two-factor authentication, complete that step
3. Click Accept when asked to grant permissions

Privacy

We only request access to your Microsoft Advertising data - not your email, calendar, or other Microsoft services.

Step 3 - Select your accounts

After signing in, you'll see a list of Microsoft Advertising accounts available under your login.

1. Select the accounts you want to manage
2. Click Confirm

Step 4 - You're connected

You can import all campaigns that had data in the last 2 years to Evolve, so that report data is immediately available in Ads Manager.

→ Auto-import historical campaign data

Microsoft Ads will appear in Setup → Connections with a green Connected badge.

→ Import your Microsoft campaigns

What permissions are granted?

Permission	What it's for
View Microsoft Advertising accounts	Import and display your campaigns
Manage Microsoft Advertising accounts	Edit campaigns and push changes

We do not access your Microsoft email, OneDrive, Teams, or any services outside of Microsoft Advertising.

Remove Microsoft Ads

1. Go to Setup → Connections
2. Find Microsoft Ads and click Remove in the 3-dot menu
3. Confirm

Troubleshooting

I don't see my Microsoft Ads account in the list

Make sure you're logged in with the correct Microsoft account. Check that your account has Standard User or Super Admin access at ads.microsoft.com → Setup → Account Access.

The Microsoft login window didn't open

Allow popups for our platform in your browser Setup and try again.

I use a work Microsoft account and got an error

Your company's IT admin may have restricted third-party app permissions. Ask your IT team to allow access, or use a personal Microsoft account if you have one linked to the ad account.

My connection stopped working after a password change

Changing your Microsoft password invalidates existing tokens. Disconnect and reconnect Microsoft Ads to restore access.

→ More troubleshooting